WAKE THE TIGER ‘s ‘ABSURD CITY’
Absurd City is an 80,000-square-foot, story-driven immersive art experience in London
Credits:
Created by Wake The Tiger
Creative & Narrative
Creative Directors - Anya Tye & Summer Dean
Narrative & Experience Design Lead - Rob Morgan
Scriptwriters - Emma Nuttall & Leigh Alexander
Creative Lead - Delme Thomas
Creative Content Producer - Roxie O.
Content Creative - Fi Nicholson
Production Coordinator - Gaia Locatelli
Creative Districts Producer - Pippa Davis
Art, Graphics, Sound & Video
Graphics Department Leads - Camise Oldfield & Amy Grewcock
Visual Identity & Worldbuilding Graphics - Frode Sorensen / FRODE
Sound Designer & Sound Department Lead - Chris Timpson
Video Department Lead - Francis Redman
Art Department - Chrissy Mack & Vari Kenny
Commissioned Alleyway Installation - Holly Mingo
Genny Show Directors - Kaye Dunnings & Marcus Lyall
Technical & Lighting
Technical Directors - Louis Mustill & Dan Sloane
Lighting Design, Districts - Adam Povey
Lighting Design, Rooms - Sarah Readman
Lighting Programming, Districts - Ollie Partridge
Lighting Programming, Rooms - Tyler Forward
Pharos Equipment & Programming - Drawn to the Light
Show Control Engineer - Keith Crouch
On-site Lead Technician - Alastair Pull
Live-action Film
Live-action Video Production - Lamplight Media
Production Team - Ceara O’Flaherty, Daisy Wordham, Aaron Cilia / Summit Production Services, Tim Buckeridge, Luke Rose, Katie McCready, Natalia Lech, Ana Beatriz Camelo, Callum Swan & Tim Marsh
Additional Film Collaborators - V Buckenham & Beanpigs Puppetry
Filming Locations - Qu Studios Bristol & Tannery Film Studios
Wake The Tiger Leadership
Co-founder & Chief Creative Officer - Luke Mitchell
Co-founder & CEO - Graham MacVoy
Absurd City is a sprawling world of strange shops, hidden rooms and questionable promises at London’s Westfield.
As part of the writing team, I contributed to the project’s scripting, helping develop key characters and plot points within its wider narrative, led by Narrative and Experience Design Lead Rob Morgan.
With creative direction from Anya Tye and Summer Dean, the experience unfolds across five distinct districts. Visitors become ‘daytrippers’, exploring interactive installations and hidden encounters in a city where consumerism runs wild and the power keeps cutting out. Playful absurdity meets pointed satire about consumer culture and the climate crisis—giving daytrippers a few more reasons to suspect that everything might not be entirely fine.
